Saturday, December 28, 2019
Loyalty, Integrity, And Loyalty - 932 Words
Loyalty can be defines as faithfulness or a devotion to a person, group, or a country. Along with loyalty, integrity can be defines as a concept of consistency of actions, values, methods and principles, shortly, being loyalty to the personal principles. From this point of view, integrity and loyalty have a connection. Most of the situation we face include not only integrity but also loyalty. For example, I was in the Turkish Naval High School, and it was a counselling course. The Superintendent gave an order to counselling instructors to explain sexual relationship for that week. Superintendent wanted students to learn what is right or wrong about sexual relationship from an expert, which is the counselling instructors, he did not want students to learn wrong things from their friends or anyone else. Superintendentââ¬â¢s intention wasnââ¬â¢t bad, however the instructor believed that students should learn about sexual relationship when they are about 18 years old, because the i nstructor did not want the students to start thinking about sexual relationship at lower ages. For this reason, we talked about the problems we faced in the high school to find solutions to them. While we were talking about the problems, the superintendent entered the class. He asked what we were talking and the instructor answered that we were talking about the problems with the school. We noticed that the superintendent got angry at the instructor, and told him to see him after class. We knew that somethingShow MoreRelatedThe Ethical Trap Of Loyalty Syndrome And The Ineffective Use Of Intellectual Integrity1952 Words à |à 8 PagesPhases of Changeâ⬠during the stabilization efforts. To enhance my claim that he is unethical, I will focus on two contributing factors to his affair and release of confidential material which are: the ethical trap of loyalty syndrome and the ineffective use of intellectual integrity. Finally, I will be detailing my personal relevance utilizing visionary leadership to revector my organization before a Nuclear Surety Inspection and how I became an unethical leader while serving as a team chief inRead MoreValues Essay1019 Words à |à 5 Pageslive by the 7 army values. à They are broken down to us in the acronym ââ¬ËLDRSHIPââ¬â¢. à Loyalty ââ¬Å"Bear true faith and allegiance to the U.S. constitution, the Army, and other soldiers.â⬠à Duty à ââ¬Å"Fulfill your obligations.â⬠à Respect à ââ¬Å"Treat people as they should be treated.â⬠à Selfless Service à ââ¬Å"Put the welfare of the nation, the Army and your subordinates above your own.â⬠à Honor à ââ¬Å"Live up to the army values.â⬠Integrity à ââ¬Å"Do whatââ¬â¢s right legally and morally.â⬠and Personal Courage à ââ¬Å"Face fear, dangerRead MoreProfessional Responsibility Of Coaches And Athletic Personnel792 Words à |à 4 Pagestheir role and responsibility toward the organization, the t eam, and the athlete. Therefore, it is important to give consideration to the relationship between personal and professional responsibility; and also to whether there are limitations to loyalty to the organization or team. Personal and Professional Responsibility Many argue that what one believes personally has nothing to do with what one does professionally. Proponents of this argument support situational ethics where individuals applyRead More7 army values806 Words à |à 4 PagesArmy Values Army Values and the Leader LOYALTY Leaders who demonstrate loyalty: Bear true faith and allegiance in the correct order to the Constitution, the Army, and the organization. Observe higher headquarters priorities. Work within the system without manipulating it for personal gain. DUTY Leaders who demonstrate devotion to duty: Fulfill obligations-professional, legal, and moral. Carry out mission requirements. Meet professional standards. Set the example. Comply withRead MoreArmy Values Essay1376 Words à |à 6 Pagestaught to live by the 7 army values. They are broken down to us in the acronym ââ¬ËLDRSHIPââ¬â¢. Loyalty ââ¬Å"Bear true faith and allegiance to the U.S. constitution, the Army, and other soldiers.â⬠Duty ââ¬Å"Fulfill your obligations.â⬠Respect ââ¬Å"Treat people as they should be treated.â⬠Selfless Service ââ¬Å"Put the welfare of the nation, the Army and your subordinates above your own.â⬠Honor ââ¬Å"Live up to the army values.â⬠Integrity ââ¬Å"Do whatââ¬â¢s right legally and morally.â⬠and Personal Courage ââ¬Å"Face fear, danger or adversityRead More Somewhere Out There Essay852 Words à |à 4 Pagessuperior, are attentive, and long to be around under any circumstances. With time, the result of such qualities allows a relationship to be factual, blissful, emotionally stable, and have a unique bond. A friend ââ¬Å"for a lifetimeâ⬠provides respect, integrity, loyalty, and honesty in a relationship. Respect is a quality in which one views others in high regard. One shares respect in a friendship. To gain oneââ¬â¢s respect, one should show respect for others. For instance, if the respect is not mutual the relationshipRead MoreA Life Cycle Analysis Of Mattel, Inc.1548 Words à |à 7 PagesIntroduction The purpose of this paper is to discuss how the virtues Loyalty, Integrity and Fairness applies to the Mattel, Inc. case study. This case study was analyzed in the article ââ¬Å"Mattel, Inc.: Global manufacturing principles (GMP) - A life-cycle analysis of a company-based code of conduct in the toy industryâ⬠written by Sethi, Veral, Shapiro, Emelianova, 2011). The Mattel corporation is a titan in the toy industry with significance influence regarding the industry standards of conduct.Read MoreThe Strength Of The American Army998 Words à |à 4 Pagesthrough out the rest of their life. The Seven core values, Loyalty, Duty, Respect, Selfless Service, Honor, Integrity and Personal courage also know by the acronym LDRSHIP is what every soldier lives by and makes daily life decisions based off of them. The effectiveness of the American Army is because these values are at the heart of the soldier and allows him to fight in any operation. The first of the seven Core Army Values is loyalty. Loyalty, according to the army, is bearing true faith and allegianceRead MoreThe Unwritten Code1350 Words à |à 6 PagesIf there really is an unwritten rule among police officers that allows them to commit crimes with virtually no penalties, the question is how can we stop this? The ââ¬Å"Code of Silenceâ⬠is not the only way police commit misconduct and show forms of integrity in our society. Spectacular scandals further prove the underlying issue of the quality and accountability of our public servants. The Diallo shooting in New York, the torture of a Haitian immigrant with a plunger in New York, The video taped RodneyRead MoreChallenging the Notions of Loyalty in State of War by Thomas Conlan606 Words à |à 3 PagesLoyalty and honor are of the highest value in the eyes of the samurai. This is a statement that many scholars and young educated persons believe to be true on the basis of assumption. Thomas Conlan challenges this preconceived notion of loyalty and honor in his book State of War by piecing together a much more difficult and situationally based definition of loyalty which differed depending on the samurai and by observing how times of war and hardship truly challenged an individualââ¬â¢s sense of honor
Thursday, December 26, 2019
Sexual Harrasment Prevention Essay - 741 Words
Sexual Harassment Prevention BA411 Training and Development Grantham University Gustavo A. Hernandez 1. Create 2 more SMART goals for this training. Identify Different Types of Sexual Harassment Specific: Trainees will become familiar and aware of the many different forms that sexual harassment comes in. Measurable: Trainees will obtain knowledge on the following topics on sexual harassment: Harassing Conduct, Sexual Joking, Sexist Words, Sexist Behavior, Sexual Advances, and Requests for Sex and Sexual Intimidation. Attainable: At this programs conclusion, participants should be able to: * Define sexual harassment. * Identify the myths surrounding sexual harassment. * Review the laws and basic court decisionsâ⬠¦show more contentâ⬠¦For the option confronting the harasser, the mean pre-training rating was 3.8, as compared to a mean post-training rating of 4.0, a statistically significant change at plt;0.001. For the option ignoring the behavior, the mean pre-training rating was 2.5, as compared to a mean post-training rating of 2.2, a statistically significant change at plt;0.001. For the option discussing with a co-worker, the mean pre-training rating was 3.4, as compared to a mean post-training rating of 3.6, a statistically significant change at plt;.05. 3. Using the Kirkpatrick Evaluation Model did the training achieve the desired results? Why or why not? Results from the case study information indicate that the Sexual Harassment Prevention Training program ââ¬Å"achieved the goal of increasing the likelihood that attendees would contact a manager and/or human resources if sexually harassed. The training program also achieved the goal of decreasing the likelihood that trainees would ignore sexually harassing behaviorâ⬠(Moskowitz, 2008). 4. Where any unexpected questions raised from this training? If so which questions? If not, why do you think the results were expected? Yes. In this case study, or evaluation process, we found that the trainees would rather confront the harassers face-to-face as a first line of defense rather than seeking help elsewhere. 5. Which levels of information were collected and used in the Kirkpatrick Evaluation Model?Show MoreRelated Sexual Harrasment in the Workplace Essay793 Words à |à 4 PagesSexual Harrasment in the Workplace Sexual Harassment in the workplace is something so common, but ironically pushed aside which results in serious legal matter. What is sexual harassment? Sexual harassment is a form of discrimination that violates Title VII of the Civil Rights Act of 1964. It also takes the form of unsolicited sexual advances, requests for sexual favors and other verbal or physical conduct of a sexual nature. Sexual harassment that interferes with an individualââ¬â¢s work performanceRead MoreThe Relationship Between Bullying And Suicide Essay1308 Words à |à 6 PagesSchool of Medicineââ¬â¢s Child Study Center.(www.medicine.yale.edu) Prevention starts at home , children should have it instilled in their minds what bullying may do to someone even themself if bullied. Most bullying starts in grade school with just name calling and throwing of objects , as we progress in age the bullying may get worse. All though Bullying is not illegal there are anti-bullying legislations in 49 states. Harrasment, and intimidation are terms used in the state of NJ to identifiy withRead MoreEnsure A Safe Workplace : Muhammad Talha. Automotive Industry And A T Autoworks N S Report5562 Words à |à 23 Pagessuch as training, supervision, and procedures, require constant vigilance and effort to maintain. Physical changes such as improved workplace layout do not require the same level of effort and are more effective and a sustainable means of injury prevention. 2: Use mechanical devices to reduce heavy lifting, awkward postures, sustained postures and other body stressing Many mechanical devices are already in use, such as tools powered by compressed air, hoists, cranes and lifting hooks, bead breakers
Friday, December 20, 2019
How 9/11 Changed the World - 1522 Words
How 9/11 Changed the World The first major change that took place after 9/11 was more security was created. For example, the screening that happens now wasnââ¬â¢t as intense as it is now. It seems as if you are stripped from everything before entering the security screening process. Prior to September 11, 2001 you only had to show youââ¬â¢re identification card. You were even allowed to carry on knives and scissors. Although I do not remember this because I was only 4 years old, but my mother told me that only a curtain was used to separate the area of passengers from the pilot. Now, at every checkpoint you are asked to show youââ¬â¢re identification. We could board the planes without removing clothing, shoes or belts, but now you haveâ⬠¦show more contentâ⬠¦After the 9/11 terrorist attacks in 2001 there was definitely an increase within various branches of the military. There were people of all ages walking in recruiter offices to ask what they needed to do to enlist or sign up. Basic ally, they felt a need to do their part in serving the United States showing patriotism. This has helped Americans to gain more confidence in the military than in any other federal institution. In addition to this, firefighters and police officers have played a major role in protecting American lives as well. By no means am I saying that this has any reference, but it is just ironic. There is a song by Biggie Smalls (RIP) called Juicy and in one rhyme he said, ââ¬Å"Time to get paid, blow up like the World Trade.â⬠There was a failed attempt back in 1993 to destroy the World Trade Center by someone with a truck full of explosives. Apparently, due to the poor placement of the bomb, concrete and steel all around with all the cars as well, the only damage done to the building was a large hole in the parking garage. So, with this being said, another attempt was made on September 11, 2001 by flying an airplane into the building. Congress ushered in the Patriot Act by arming law enforcement with new tools to detect and prevent terrorism by expanding federal officialsââ¬â¢ powers to keep tabs on our personal information, from credit card use to cell phone calls to car travel. It allows investigators to use the tools that wereShow MoreRelateda. 9/11 changed how we all viewed the world. The safety that was once felt is no longer taken for3100 Words à |à 13 Pages a. 9/11 changed how we all viewed the world. The safety that was once felt is no longer taken for granted. That day changed how we think, how we act, and may even cause us to pause before going out. Since that day millions have been spent on ensuring such an event does not happen again. In addition, an entire new department of the federal government was created to watch and centralize security in the United States, the Department of Homeland Security. All done in the name of security. While an eventRead MoreThe Day That Changed America Forever: 9/11799 Words à |à 4 Pages9/11 was one of the worst things to ever happen in American history. It has changed America economically, socially, politically, and militarily. Innocent people lost their lives or they lost their loved ones. They will never forget September 11, 2001. People already know who designed the attacks. The terrorist group that attacked was none other than, Al Qaeda and their leader Osama Bin Laden. But, now they just ask one question. Why? Their first target was the World Trade Center, which could beRead MoreSeptember 11, 2001 : A Tragic Day For Many People1513 Words à |à 7 PagesSeptember 11, 2001 was a tragic day for many people. The streets of New York City were in shambles and the country was in chaos. This very day did not last only 24 hours, it expanded into a week of utter destruction. The terroristââ¬â¢s goal was to overthrow the United Statesââ¬â¢ government and tear us apart. At first they may have succeeded; but after the worst was over, we became much stronger than we were before. Everyone has their own story of how these days went down and changed their lives, for betterRead MoreThe Worst Day Of The World Trade Center1056 Words à |à 5 PagesThe Worst Day Fourteen years ago on September 11, at 8:46 a.m. on a beautiful tuesday morning, a plane struck the north tower of the World Trade Center in New York City. The unexpected crash killed hundreds of people inside instantly, leaving millions in shock. At 9:04 a.m. a second plane sliced into the south tower causing a massive explosion near the 60th floor. At 9:45 a.m. another plane struck the Pentagon military headquarters in Washington D.C., causing a portion of the building to collapseRead MoreThe Bombing Of The United States1058 Words à |à 5 PagesOn September 11, 2001 Flight Two planes were flown into the towers of the World Trade Center in New York City. The planes where hijacked by 19 Al Qaeda terrorists that brought along their weapons , to many Americans the mention of 9/11 can be horrifying with the memories that they might have experienced that day with the site of the twin towers being brought down. Because of the hijacked planes, it destroyed many lives as well as the fami lies that lost someone in that tragedy. The United States hasRead More9/11 7th grade paper1506 Words à |à 7 PagesSeptember 11, 2001 was an unforgettable day when many people lost there lives and sadly, airport security failed at three different airports. Airport security is a big deal all across the country and we depend on the use of the security for the safety of our own lives along with the others around us. There were many attacks throughout history that helped the airport to see what there weaknesses were, which helps strengthen their current security systems. 9/11 was a big impact on the world and causedRead MoreEssay on The World Trade Center1387 Words à |à 6 Pagescalled the World Trade Center, which is supposed to stand for ââ¬Å"world peace through tradeâ⬠, were two of the tallest buildings in the world. Nine-eleven was arguably the best security advancement to occur in America. It brought new laws, ways to travel, government agencies, and counter-terrorism pr ograms. David Rockefeller, the grandson of John D. Rockefeller, decided to take on the decision to build the World Trade Centers (World). Construction officially began in February of 1967 (World). TraditionalRead MoreThe Effects of 9/11 on Airport Security678 Words à |à 3 PagesThe September 11th attacks have had a profound effect on American history. Often referred to as ââ¬Å"9/11â⬠, these attacks were comprised of a group of organized terrorists known as Al-Qaeda. This extreme Islamic group assaulted several landmarks in New York City, Washington D.C, and the state of Pennsylvania. In New York City, two airliner jets were hijacked with passengers aboard and slammed into the World Trade Center. ââ¬Å"The next attack resulted in a plane colliding into the Pentagon, government building;Read MoreThe Effects Of Hate Crimes Against Muslims978 Words à |à 4 Pagesmore than 3,000 people died during the terrorist attacks. The event changed the lives of not just the people whose loved ones died on that day, but also of those who belonged to the Islamic world. The experience of Muslims who lived in America in 2001 and those who were yet to come here would never be the same again. After 9/11, the number of hate crimes against Muslims in the United States increased and their everyday lives changed forever due to the rise of islamophobia and the vicious influenceRead MoreHow The War Of Terror Has Changed America1523 Words à |à 7 PagesKevin Hoopes Mrs. Engle Academic Writing 9 April 2015 How the War of Terror has Changed America On September 11, 2001 the United States of America was forever changed. A series of attacks lead by a man named Osama Bin Laden, the leader of the organization called Al-Qaeda, would bring America into a new war, the War on Terror. This war would not be like the wars of before, nation against nation, but would rather be a much more global conflict (ââ¬Å"Warâ⬠). The war would also not merely involve the United
Tuesday, December 17, 2019
Louis Armstrong, A Man Who Was The Most Influential...
When we are faced with the question of which men and women in human history have overcome oppression to achieve great things, we often come up with names such as Gandhi, Martin Luther King Jr. or Mother Teresa. What do all of those individuals have in common? During their lives, such individuals contributed greatly to social movements and encouraged society to be a more equal, open, and loving place. We often donââ¬â¢t think about people in other realms of society who have overcome oppression and have also changed facets of the society that we know today. One of these individuals is Louis Armstrong, aka Satchmo. Arguably one of the most influential trumpet players in all of Jazz music, Louis Armstrong appears to be a man who was able to accomplish fame with relative ease, when, in fact, Louis Armstrong faced many obstacles throughout his life that he had to overcome, before he was able to change the history of the music industry in our country. The society that Louis Armstrong was born into reflected extreme racial tensions and inequality that was present throughout the United States at the time, especially in the South. The combination of segregation following Plessy vs. Ferguson (rationale of ââ¬Å"separate but equalâ⬠) and Jim Crow laws that were created to ensure that African Americans were able to exercise as few rights as possible created a very negative atmosphere for Louis Armstrong to grow up in, in terms of racial relations (Bergreen, 1997, p. 13). Growing up as anShow MoreRelatedLouis Contributions Of The Jazz Music Scene993 Words à |à 4 PagesStyle Louis made many contributions to the evolution of jazz as he learned and adapted his style. His use of harmonies and improvisation was before his time and he helped shape the whole genre as it was evolving. His technique with his trumpet playing and how the sound played off of the other instruments was unparalleled at the time. His contributions and techniques play a large part in changing jazz music from a folksy sound to more of the swing sound we attribute to the genre today. Armstrong hadRead MoreJazz, By Louis Armstrong2718 Words à |à 11 PagesJazz midterm 1. Louis Armstrong is credited in the book titled Jazz as the ââ¬Å"single most important figure in the development of jazz.â⬠He is known as the only major figure in Western musical history to have a profound influence as a singer and an instrumentalist. His defining qualities as a performer were the emotion, beauty, and technical mastery he brought to each performance, and he knew how to please an audience. Performing jazz was a personal and powerful experience to him, and it was communicatedRead MoreA Brief Biography of Louis Armstrong1376 Words à |à 5 PagesAdvanced Placement United States History Born and raised in New Orleans, the melting pot of cultures, Louis Armstrong was by far one of the most influential and successful individuals during the 1900s. His fame and popularity grew astoundingly because of his trumpet playing and charisma. His skills not only attracted the attention of the general population, they also attracted the attention of the State Department. The State Department selected himRead MoreJazz : The Music Of America1898 Words à |à 8 Pages David Kordik Jazz - The Music of America During the early 1900ââ¬â¢s, a new style of music began to take shape in the colorful city of New Orleans. People from all over the world came to exchange stories, conversation, and music. Although it is a very hard genre of music to define, it is said that Jazz is the combination of European and African music that was brought in via the ports. With mostly an African American population, the musicians shared their music in Storyville - a cultural melting potRead MoreJazz Essay746 Words à |à 3 PagesThe Jazz Anecdotes by Bill Crow covers in detail about the History, definition, figures and in general in depth understanding of Jazz music. Its Impossible to describe and name all the figures in a two page short essay, but Ill do my best to fit as much as possible. According to the book: at first, the idea of pep and having a good time which was a Victorian morality against rebellion mentality shaped the idea of jazz. It became a rich and formal tradition of American music. Ragtime which was anRead MoreMiles Davis And The Jazz Music931 Words à |à 4 Pagesone of the finest in the jazz genre. As one of the greatest jazz musicians ever, he instrumental in developing new forms of music such as jazz fusion. Like many famous twentieth century composers and artists, Davis grappled throughout his career with drug abuse, however, his music is still inspirational today and will impact and influence future generations and push them to their creative boundaries. Miles Dewey Davis III was born in Alton, Illinois on 26 May 1926, and was raised in an upper middleRead MoreHistory of Jazz Midterm2237 Words à |à 9 PagesHistory of Jazz Midterm 1.) Edward Kennedy ââ¬Å"Dukeâ⬠Ellington was an American jazz composer, pianist, and bandleader who has been one of the most influential musicians in jazz. The Duke has released countless albums and songs, but not many know of his triumph as a musical theatre composer. Duke Ellingtonââ¬â¢s 1941 Jump For Joy was the first theatre show to openly discard the African- American stereotypes which prevailed in the arts at the time. In fact Jump for Joy openly discussed these stereotypesRead MoreSimilarities And Differences Between Jazz And Ragtime1885 Words à |à 8 Pagesdifferent styles of music that came together to make what is known as jazz music. Ragtime was more about freedom, fun, and giving the listener an elated feeling while Blueââ¬â¢s intent was to appeal to the listeners emotions and make them feel better about the troubles in their life. The way Jazz came about was the collaboration of these 2 very different styles of music. Due to very influential people in the mus ic world like Jelly Role Morton, Joe Oliver, Louis armstrong, just to name a few, Jazz has flourishedRead MoreThe Harlem Renaissance and Its Effect on the American Dream1541 Words à |à 6 PagesDream What was the Harlem Renaissance? The Harlem Renaissance was a period of time in American history that emphasized African American culture in the form of music, art, and poetry. The Harlem Renaissance of the 1920s was plagued by poverty and racial inequality. African Americans held the dream of upward mobility and racial equality, through mediums such as poetry and jazz: a new form of music originating from the African American community of Harlem. The community of Harlem was initially designatedRead MoreJazz Research Paper2467 Words à |à 10 PagesJazz Music Jazz is associated with the African American people and this is an influence unequaled in the field of music. The true spirit of jazz arises from a revolt from convention, custom, authority, and boredom, even sorrow, from everything that would confine the soul of man. The blacks that invented it called their songs the blues, and they werent capable of satire or deception. Jazz was their explosive attempt to cast off the blues and be happy, carefree happy, even in the midst
Thursday, December 12, 2019
Mirage Of Marketing Bottom Of The Pyramid ââ¬Myassignmenthelp.Com
Question: Discuss About The Mirage Of Marketing Bottom Of The Pyramid? Answer: Introduction The population at the bottom of the economic pyramid (BOP) is estimated at 4 billion people presenting a huge market for businesses. Most businesses have however opted to neglect this market focusing on the middle class and upper segments of the marketing (Anderson Billou, 2007). Businesses should however not shy away from investing in the bottom of the pyramid as sometimes the returns are higher in these markets (Prahalad Hammond, 2002). It is also cheaper to market to the worlds poor because most of them live in concentrated places in low cost housing or slums in most of the cities in the world. These people at the BOP continue to grow in numbers presenting an opportunity for new customers for companies that are willing to take advantage of this segment. Currently most of these people are served by informal economies yet they are actually a big business opportunity for the multinational companies that are ready to market to them by offering quality at cheaper prices and thus taki ng advantage of the economies of scale. This paper will agree with the notion that exploiting the opportunities at the BOP will lead to success for those businesses that are willing to get in to this market. Challenges in Serving the BOP There are a number of reasons why businesses especially multi nationals leave out customers at the BOP and focus only on the other segments, the middle and upper class customers. Some of these include poor infrastructure in the areas where these people live. Another reason is the poor or nonexistent distribution channels making it difficult for them to deliver the goods to the customers. Another reason is conflict in these areas which could be religious, racial and ethnic or any other kind of war. These customers also lack proper education on products and services and thus need to be informed about the benefits of products and services. The companies also need to adopt the local needs in their products and services to appeal to this segment. These and other reasons make the big companies leave it to the local businesses or government agencies to serve the poor people (Anderson Billou, 2007). Despite these challenges, there is still so much potential that can be tapped to become profitable while serving this segment. Business enterprises need to establish new and cheap ways to establish distribution channels in these areas, by using available technology or being innovative. These new innovations can be replicated across other markets with similar characteristics on other areas. The innovations might also become applicable even in other developed markets thus useful. The lessons learnt from these markets may also be useful to influence decisions by the big firms for their benefit (Prahalad, 2005). While some companies have seen these challenges and shied away, there are those that have faced these challenges and ventured in to this segment to become successful. Some have implemented strategies in unique product development and service propositions to the poor people and served them successfully while also making business profits (Anderson Billou, 2007). Demand for quality but low priced products and affordable services is high by this segment (Prahalad Hammond, 2002). It is definite that new business models and strategies need to be adopted to tap in to the potential of the BOP market. The numbers of customers are huge enough for companies to dedicate in serving this segment as per the figure below which shows the number of customers in the four consumer tiers of the economic pyramid and their incomes. Figure 1: The Economic Pyramid Source: Prahalad Hammond (2002). Strategies for BOP Markets There is a need to change the view that the poor are a problem in society and start viewing them as potential entrepreneurs and consumers who know and prefer value in their purchases. These poor people have a lot of potential for entrepreneurship and buying power. The poor need to be involved and engaged in innovative and sustainable products and services for them and for companies profitability. The BOP proposition therefore should not be about philanthropy or corporate social responsibility. Instead, companies should convert poverty in to creative business opportunities that benefit all the concerned parties. He further proposes a joint initiative between governments, NGOs, large domestic as well as multinational firms and the poor themselves in addressing the issue of poverty (Prahalad, 2005). To target the BOP packaging in smaller quantities will encourage consumption and be affordable while giving choice to poor consumers. BOP customers opt to buy in smaller quantities despite the fact that per unit cost tends to be higher due to the affordability (Pitta, Guesalaga Marshall, 2008). Smaller packages are also more convenient and help the poor in management of their cash flows. Smaller unit packaging however has the disadvantage of increased pollution to the environment which can be tackled by creative initiatives Reasons for BOP Proposition According to Prahalad and Hart (2002), the MNCs need a proposition for the BOP market for the following reasons. First, there is a huge untapped market and purchasing power at the bottom of the economic pyramid. Businesses can tap in to this market and sell their goods and services thus making profits. This also creates employment for the poor thus helping to reduce the poverty by empowering the poor people and allowing them live with dignity. This population accounts for about a third of the global population and the large Multinational companies should be at the forefront of commercializing this huge segment. If MNCs refuse to sell to the poor, they disadvantage them and thus they have to keep buying for higher prices from local monopolies. MNCs with their huge operations and expertise should offer the poor with variety they can choose from (Prahalad, 2005). Poor people do in fact buy purchase luxury products and non items that are not very essential in order to keep up with society or satisfy some customs Subrahmanyan and Gomez-Arias (2008). According to Karnani (2007), the poor people desire quality products at an affordable price, they lack control and easily get in to temptation in their purchases. It is therefore important to sell high quality products at a cheaper price and take advantage of their numbers. According to Jaiswal (2007), BOP consumers should be considered as producers and not just buyers of products. One way to reduce poverty is by raising their earnings and focusing more on buying from them rather than selling to them, for example buying milk which they produce from their small farms which can be processed in to other products for sale. Davidson (2009) argues that the focus should be incorporation of the social responsibility concepts in to the BOP strategy form the very beginning. BOP proposition improves the living standards of the poor by alleviating poverty while at the same time earning profits for firms. Firms that want to target the over 4 billion customers at the bottom of the pyramid must depart from the conventional 4Ps (product, price, place and promotion) of marketing as it is not adequate while marketing to BOP customers because it focuses on internal firm management and not the needs of this segment of customers. The proposal is to shift focus to the 6 As namely availability, affordability, acceptability and awareness, adaptability and active absorption (Oodith Parumasur, 2013). The 6 As are shown in the framework in the figure below. Figure 2: The 6As Framework. Source: (Oodith Parumasur, 2013). To be profitable, firms must cut on their costs, manufacture simpler products and be flexible in payments (Pitta et al., 2008). The firms must also employ low margins and high volumes for them to afford lowering of process and still make profits. The products must also deliver both tangible and non tangible benefits. The tangible benefits will include value for money while the non tangible include esteem and also independence. Products that can be used for many purposes will appeal more to this segment as they seek value for their money (Oodith Parumasur, 2013). Conclusion In conclusion, marketing to the customers at the bottom segment of the economic pyramid can bring benefits to the firms that choose to venture in selling goods and services to this segment. The firms will make profits from the estimated over 4 billion consumers globally if they produce quality products at an affordable price and also benefit from advantages of economies of scale. They will also help to raise the standards of living of the poor people by giving them a means of livelihood as they engage them economically while at the same giving them choice of products and services. This further stops them from exploitation by monopoly of domestic companies. They can achieve this by reducing costs and by being innovative. Companies that have focused on the BOP segment have been successful and made profits as the number of people continue to grow for future markets. This paper has discussed ways in which firms that do business with the BOP segment can improve the lives of the many peopl e living at the bottom of the pyramid by economic engagement and serve this segment profitably. References Anderson, J., Billou, N. (2007). Serving the World's Poor: Innovation at the Base of the Economic Pyramid.Journal of Business Strategy,28(2), 14-21. Davidson, K. (2009). Ethical Concerns at the Bottom of the Pyramid: where CSR Meets BOP. Journal of International Business Ethics. Jaiswal, A. K. (2007). Fortune at the Bottom of the Pyramid: An Alternate Perspective. Indian Institute of Management. Retrieved Sept 21, 2017 from: https://core.ac.uk/download/pdf/6443728.pdf Karnani, A. (2007). The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector can Help Alleviate Poverty.California Management Review,49(4), 90-111. Pitta, D., Guesalaga, R. Marshall, P. (2008). The Quest for the Fortune at the Bottom of the Pyramid: Potential and Challenges.Journal of Consumer Marketing,25(7), 393-401. Prahalad, C. K. (2005). The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits.Vikalpa,30(2), 149. Prahalad, C. Hammond, A. (2002). Serving the World's Poor, Profitably.Harvard Business Review,80(9), 48-59. Oodith, P. Parumasur, S. (2013). Tapping in to the Bottom of the Pyramid (Bop) Market in South Africa: Possible? And How?.Corporate Ownership and Control,11(1), 280-294. Subrahmanyan, S. Tomas Gomez-Arias, J. (2008). Integrated Accounting to Understanding Consumer Behavior at Bottom of Pyramid.Journal of Consumer Marketing,25(7), 402-412.
Monday, December 9, 2019
Civil Engineering Administration free essay sample
Engineering Administration Introduction A NZ property developer ââ¬Å"PROFITâ⬠proposed to develop an office building in Beijing, The Republic of China. This requires the use of FIDIC Conditions of Contracts for Construction (i. e. the 1999 Red Book) which is different in the dispute resolution mechanisms compare to the local NZS 3910:2003 Conditions of Contract. Objective The first objective of this report is to compare the difference in the dispute resolution mechanisms between the 1999 Red Book and the NZS 3910:2003 Conditions of Contract. The second objective is to give critical comments to the dispute resolution mechanisms in these 2 standards. Tables and flow charts Discussion There are many differences in the dispute resolution mechanisms between the 1999 Red Book and the NZS 3910:2003 Condition of Contracts. Figure 1 and Figure 2 shows the flow of structure for dispute in both 1999 Red Book and NZS 3910:2003. The figures show that the general flow path between the two acts is similar. For both acts, the engineer that is responsible for the contract is always the first person (party) to be referred to. We will write a custom essay sample on Civil Engineering Administration or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page If the engineer cannot solve the dispute, both acts recommend a method of dispute resolution (by a neutral third party) before referring to arbitration. Arbitration is the last method of dispute resolution that can be used for both acts, the decision from arbitration is call an award and binding and enforceable to both the clients and the contractors. There are 5 major differences between 1999 Red Book and NZS 3910:2003. The differences are listed on table 1. The first difference is the difference in engineerââ¬â¢s position and engineerââ¬â¢s response. In the 1999 Red Book, the engineer is an employee of the client. The response of the engineer can be regard as the response of the client to the contractor (Cl 20. 1). In the NZS 3910:2003, the engineer is a third neutral party responsible for the contract. The decision of the engineer is final and binding on when both the client and the contractor are satisfied. There is also another small difference that the engineer can do while making engineerââ¬â¢s review between the two acts. It can make a connection with an agreed expert to make recommendations to assist to resolve the dispute with the consent of the client and the contractor. This is similar to adjudication, but with the involvement of the engineer. The second difference is the difference in obligation of the engineer to give it decision to the dispute. In 1999 Red Book, the engineer must give it response to the contractor within 42 days after receiving the claim to obey the law. In the NZS3910:2003, the engineer is expect to give a response to the dispute in 20 working days. However, the engineer may choose to not give any decision within the time limit which is not against the law. In this case, the client and the contractor could refer to other adjudication process to resolve the dispute. The third difference is the difference in the recommended method of dispute resolution to take before referring to arbitration. The 1999 Red Book recommend to referred to dispute adjudication board. The NZS3910:2003 recommend to referring to a mediator. The dispute adjudication board is panel of experienced and expertised reviewer which is organised before the construction begins and meets at the job site periodically. There, the reviewer in the dispute adjudication board is familiar with the job procedure and progress. The mediator is an independent neutral third party which acts as the case manager and the facilitator of the dispute. The mediator does not have to be expertise and it does not have previous relationship with the contract before the mediation undertaken. The fourth difference is that in there is an extra obligated process which is required to be undertaken in the 1999 Red Book but not in the NZS 3910:2003. Clause 20. 5 in the 1999 Red Book indicates that before commencement of arbitration, both parties shall attempt to settle the dispute amicable. In the NZS 3910:2003 There is no similar regulations. The fifth difference is the difference between the restriction dates for all the steps in the dispute resolution procedure in figure 1 and figure 2. The 1999 Red Book has specified clearly the restriction time. The NZS3910:2003 use working days and sometimes months in it regulations. For example, the restriction on the submission date for contractorsââ¬â¢ claim is within 28 days in 1999 Red Book after he became or should have become aware of the event;the restriction date of the same situation in NZS 3910:2003 is 1 month. Obviously, the clear number of days used in the 1999 Red Book is more formal and precise than the use of month in the NZS 3910:2003. In some other step, the NZS 3910:2003 sometimes use working days. For example, the engineer review shall give a formal decision within 20 working days (clause 13. 2. 4). The use of working days is
Thursday, December 5, 2019
Advertisements Particular Product Service â⬠Myassignmenthelp.Com
Question: Discuss About The Advertisements Particular Product Service? Answer: Introducation Under the law of contract, the rights and obligations of a party are decided on the basis of the terms of the contract. Search terms can be expressed or implied. In this regard, there are certain representations that are considered as mere sales puff. For example, a number of claims are made in the advertisements of a particular product or service. In this regard, a sales puff can be described as exaggerated sales talk. While making such statements, it is not the intention of the speaker that they should be taken literally by the other party (Beatson, Burrows and Cartwright, 2010). This would also be recognized by any reasonable person. As a result, no reasonable person will believe that such a statement was intended to be relied upon. The result is that under the law of contract, such statements do not amount to a representation of a term of the contract (Baxt, Fletcher and Fridman, 2008). The result of this situation, under the contract law is that no remedy is available to the oth er party if such a statement turns out to be a false one. In the present case also, the statement made in the advertisement that Office Pro X9 is an amazing chair and the statement made by Samantha that it is the best in the market are mere sales puff. The statements were not intended to be relied upon by the other party. Any reasonable person would not have relied upon the statements in order to enter into the contract. Therefore, it can be concluded in this question that the statements were not a term of the contract that was concluded between Peter and Forever Furniture regarding the Office Pro X9 chair. While evaluating the terms of the contract, it is significant consider the pre-contractual statements made by the parties and also their post contractual conduct which may give rise to rights and obligations that are in addition to, or independent from the terms determined by the parties to the contract. Generally a false pre-contractual will result in giving rise to the liability of the other party. In this context, the terms of the contract can be classified as express terms and implied terms. Express terms are the ones that have been determined by the parties while in bringing to the contract. The law provides that whenever there is a breach of any term of the contract, remedies may be available to the other party. In order to be considered as a term of the contract, it should be the intention of the parties to consider the term as promissory in nature. As is done by deciding the intention of the parties to create regulations, in this context also, the intention is determined obje ctively (Ellul Ellul v Oakes, 1972). Therefore, it has to be seen, what would be thought by any reasonable person, to be the intention of the parties under the circumstances. In the same way, a pre-contractual statement that amounts to a term may also constitute a representation. There are certain cases, where it was not intended that the representation will be promissory in nature. And as a result, they do not amount to a term of the contract. But in case, such representation is found to be false, the party to whom such representation has been made has some remedies provided by the common law or under statue. Under the common law, if a contract has been created as a result of a false representation, the party to whom representation was made can rescind the contract (Atiyah, 2000). In the present case also, Samantha had made a statement to Peter according to which the chair provided excellent back support. In this way, it can be said that Peter had entered into the contract after S amantha assured him that the chair provided good back support. As a result, this statement has become a part of the contract, and Peter can claim remedies if the statement turns out to be untrue. The terms of the contract can be classified as conditions, warranties and innominate terms. This classification could be specified in the contract or it could be implied by the nature of the term all implied by law. A particular term of the contract that can be described as a condition results in providing a right to the other party either to terminate the contract or to reaffirm it. At the same time, neither party can also claim damages for the breach of the condition. But in case of a term that has been classified as a warranty, the breach does not provide the right to the other party to terminate the contract. In such cases, the other party only gets the right to claim damages. The difference between a condition and a warranty is that a condition can be described as a fundamental term of the contract goes to the heart of the contract. On the other hand, any statement or assurance regarding a factual issue will generally be a warranty. The difference between the two can be understo od from Poussard v Spiers (1875) and Bettini v Gye (1875). While in the first case, the obligation of the singer to sing on the first night of the concert was treated as a condition but in the second case, the obligation of the singer to attend the rehearsal was held to be a warranty. Between these two, there are the innominate terms. In this case, the remedy for breach depends on the effect caused by the breach. If the effect is significant, it will provide a ride to the other party to terminate the contract. If it is not, then the other party only gets the right to claim damages. The contractual terms can also be described as express terms and implied terms. Express terms, are the terms that have been specifically mentioned by a party while entering into the contract and both parties have agreed regarding it. Such term can be oral or in writing. On the other hand, implied terms are terms that have not been mentioned by either party. Still, it is considered as a part of the contract, generally due to the reason that without such a term, the contract would not make any commercial sense. In the present case, if it is considered that it was a term of the contract that Office Pro X9 will provide sufficient lower back support so that Peter can comfortably continue to work the whole day, such term needs to be treated as a condition of the contract. The reason is that this term goes to the heart of the contract. Without sufficient back support, Peter would not have purchased the chair. As a result, this term can be classified as a condition of the contract between Peter and the company. An exclusion clause is a clause that is generally present in writing and which provides that a party to contract will not be held liable if a particular thing happens. In this way, an exclusion clause reduces or excludes the liability of a party for conduct that would otherwise be treated as a breach of contract on the amount to a tort. Hence, an exclusion clause is the term of the contract that tries to either modify the main obligations of one party under the contract or it excludes or limits the liability of one party to the contract that would otherwise be present in case of a breach of contract by such party regarding its obligation, which requires that the contract should be performed according to its terms (Gooley, Radan and Vickovich, 2014). An exclusion clause can be treated as valid and the party can rely on such seclusion clause if the clause is properly added in the contract (Thornton v Shoe Lane Parking Ltd. 1971) and if such clause is not contrary to law. In order to be properly added in the contract, the clauses should not be included in the contract after the contract has been made. For example, if a signed contract is present, which contains the clause, generally, they still have the effect of, including such a clause in the contract. If no signed contract is present, but there are signposts or printed documents that mention the term, these can be considered as a part of contract if they have been brought to the notice of the other party before the contract has been concluded. Similarly, the exclusion clause should also be legal. There are a number of obligations imposed on businesses by consumer legislation. These obligations cannot be excluded by adding an exclusion clause in the contract (Paterson, Robertson and Duke, 2009). In the present case, the exclusion clause has been mentioned as clause 10 of the contract signed by the parties. In this contract it has been mentioned that Forever Furniture, cannot be held liable for a breach of warranty. But as mentioned above, the obligations imposed on the business in favor of the consumers cannot be excluded by inserting an exclusion clause. As a result, in the present case also, Forever Furniture cannot rely on this clause as the clause is not legal, even if it has been incorporated in the contract. References Atiyah, P.S. 2000, An Introduction to the Law of Contract Clarendon Baxt, R, Fletcher, K and Fridman, S., 2008, Corporations and associations: cases and materials, 10th edn, LexisNexis, Butterworths, Sydney, New South Wales Beatson, J., Burrows A . and Cartwright, J., 2010, Anson's Law of Contract, 29th Ed. OUP John Gooley, Peter Radan and Ilija Vickovich, 2014, Principles of Australian Contract Law LexisNexis Butterworths, 3rd Ed Paterson, Robertson and Duke, 2009, Principles of Contract Law Lawbook Co, 3rd Ed Bettini v Gye (1875) L.R. 1 QBD 183 Ellul Ellul v Oakes (1972) 3 SASR 377 Poussard v Spiers (1875) L.R. 1 QBD 410 Thornton v Shoe Lane Parking Ltd. (1971) 1 All ER 686
Monday, December 2, 2019
Top 5 Mistakes Marketers Make with Influencers
People trust word-of-mouth recommendations, especially if they come from people they know or knowledgeable influencers. But the world of influencer marketing also comes with challenges. So, to make the most of your efforts, Iââ¬â¢ve put together a list of the top five common mistakes brands make when looking for and working with influencers so that you can avoid the same potential pitfalls. 1. Choosing the Wrong Influencer The influencer with the biggest reach might not actually be the right influencer for your brand and your marketing goals. Research potential candidates who are well known and would best talk to your target audience. Youââ¬â¢ll probably already have an idea of who might work based on your experience in your industry, but do a little extra digging to find out more about their online reputation and if theyââ¬â¢ve had partnerships with other brands. Make sure their style and tone aligns with your brandââ¬â¢s identity. 2. Being a Control Freak You chose this influencer because you liked the content they were creating, so be open if they have suggestions. Once your influencer understands your brandââ¬â¢s identity and guidelines, take a step back and let them suggest how they might best add value. Ideally, a partnership is more likely to leave everyone happy in the end and garner good results. 3. Not Being Ready for Influencer Traffic Be ready to make the most of any new traffic you get as a result of your campaign. Make sure your social accounts and website are up-to-date and ready to drive conversions whether you want more followers or more sales.4. Failing to Measure Your Results If youââ¬â¢re struggling to figure out if your influencer campaign is helping or hurting, youââ¬â¢re not alone: 53% of marketers cite this as one of the biggest challenges of influencer marketing. Without tracking the direct effects of your campaign, itââ¬â¢s impossible to know if itââ¬â¢s been worth your time and resources. The first step is to identify what you want to achieve from your campaign at the onset to determine the appropriate metrics to track your success. 5. Expecting Instant Results Influencer marketing isnââ¬â¢t a ââ¬Å"one and doneâ⬠type of project. Itââ¬â¢s a process, and building a relationship with an influencer takes time. Play the long game with your influencer marketing efforts and youââ¬â¢ll be more likely to find success. The Many Benefits of Working with Influencers Thereââ¬â¢s no doubt that influencer marketing can be a hugely effective tactic for increasing the visibility and authority of your brand. But the learning curve can be steep. Understanding the common mistakes brands make with influencers can help you dodge these pitfalls yourself and help you see the benefits of this powerful strategy quickly.. Enjoy this post? Youââ¬â¢ll love How to Use Social Media to Strengthen Your Content Strategy
Thursday, November 28, 2019
Mythology- Romulus And Remus Essays - Roman Mythology,
Mythology- Romulus and Remus Mythology- Romulus and Remus A myth is a complex cultural phenomenon that can be approached from a number of viewpoints ("Mythology"). Mythological creatures are usually developed to explain something or to give a reason why something exists. Most Gods have a supernatural power or force, which makes them a God. Some mythological heroes are known as divinities, for the great things they have done. Romulus and Remus are two of the most well known mythological divinities, they were born of a vestal virgin, and they were the mythological founders of Rome. Of all mythological creatures Romulus is one of the better known. They were seen as the mythological creators of Rome. The citizens of Rome worshipped Romulus and Remus because they were believed to have created the city. They were made up to explain the mysterious appearance of Rome. Overall they are two of the most famous mythological creations. Romulus and Remus were born into an unforeseen set of circumstances. They were born of the Vestal Virgin, Rhea and the God of war, Mars. King Amulius sent them down the Tiber River so he would be able to deny their death, but they did not die. They were found by a she-wolf and a bird that fed and nurtured them to health. They were later found by a shepard, Faustulas, who brought them home to his wife Acca. Faustulas and Acca then raised them until they were strong adults. Romulus and Remus were made up to explain the creation of Rome. Romulus and Remus founded the city of Rome on the place where they were to be drowned (Rosenburg 113). To name the town, since neither one was older they decided to split up and see who saw the first sign. "Six vultures, the bird of Mars, flew over Remus's head, moments later twelve vultures flew over Romulus's head. Romulus was the true victor"("Mythology: Romulus"). The city Rome was named after Romulus (Jay 60). A few years later while arguing over plans for the city, Romulus killed Remus. Romulus was the roman leader for forty more years until the Gods killed him. Moreover, they were greatly known and appreciated for what they developed and stood for. These Gods and Goddesses were born, fell in love, fought with one another, and generally behaved like their human worshipers (Littleton 813). The people of Rome made up these creatures to give them answers but at the same time they gave the world one more great story. Romulus and Remus were strong heroes who built a great divinity out of nothing. In conclusion, Romulus and Remus were great names in mythology, were abandoned at birth and were the creators of the great city of Rome.
Tuesday, November 26, 2019
Analysis of Guy Montag Essay Example
Analysis of Guy Montag Essay Example Analysis of Guy Montag Paper Analysis of Guy Montag Paper Essay Topic: Fahrenheit 451 This shows the mindset Montage has. It Demonstrates how he gets Joy out of his Job. In the society he lives In books are Illegal and firemen start the fires rather than put them out. Montage Is such a man and enjoys It greatly. He Is completely happy with demolishing pieces of history and written pieces of art. As he says, it never went away, that smile. It never went away, as long as he remembered. (Bradbury, 2) On a merry walk home from his beloved Job, Montage is nearly UN over on the side walk by a life altering girl. In meeting Claries, the girl, Montages mind starts working in ways it never had before. With Just one question, Are you happy? (Bradbury, 4) she sets way for future events that otherwise would have never happened. Montage starts to doubt whether the way he lives his life is really Joyful. He starts to realize that he laughs when not really amused and answers without thinking about the question or his answer. He doesnt really think much at all. And Montage realizes He is not really happy in the least. This makes him notice the truth about his marriage, as well. Montage and Mildred Montages marriage is very much empty. When he tries to confront her about how she eels about him she avoids or brushes it aside. He comes to the realization that all she really loves is her television, or parlor. Their marriage eventually deteriorates completely as she comes to believe he is crazy because he made her read with him. She runs away but not before calling his own department on him first. Montage comes to the realization that he hates what he Is and the society he lives In. HIS fascination with books continues to grow, but at first he blames the Hand for It. When he would sneak books Into the house he would curse his hand for the action, hulking It had a mind of Its own. He was a confused Individual because all he knew was books were bad and yet all he grew to want was books. He went to see Professor Faber, a man he talked to years before about books, he found out that It was really he who grabbed the books not his hand. He grew to hate his job and society so much that on a call to his own home he ended up killing his boss. And facing his fear of the Mechanical Hound Ana the very people a day before he thought he liked. The change Montage goes through is grand and amazing. Ignorance was bliss and e fought past it and became an intellectual. People tend to destroy things that they deem a threat to them and that is exactly what the government in Fahrenheit 451 did by televising his death and capture. The entirety of this novel is a story about change, from the first page to the last chapter. With change in italics the novel begins with, It was a special pleasure to seething eaten, To see things blackened and changed. (Bradbury, 1) Montage goes from changing things by destroying them to changing society by preserving know Edge which, in turn, changes him.
Sunday, November 24, 2019
Superb electric cars you should know about
Superb electric cars you should know about 5 coolest electric cars in the world No doubt, electric cars can be called the automobiles of the future. Though a lot of people only start to accept these vehicles, trying to make a step forward from petrol consuming cars. The industry develops greatly and there are a lot of descent representatives among the electric cars range, which will astonish you and will not leave you indifferent. Our nature friendly future welcomes such cars and we suggest you to reveal all design and functionality options of these progressive cars. Tesla Model X A lot of specialists consider this car the coolest for now. Tesla Model X has outstanding design; its Falcon Wing doors give it special elegancy and refinement. The interior attracts its buyers with the windshield, which is panoramic, and touch screen for functions controlling. There are three models of this car available: Model 75D, Model 90D and Model P90D. All of them have two engines and differ in battery capacity and engine power. The car can have five, six or seven seats and its price range is from 132 to 142 thousand dollars. However, Tesla Inc. already plans issue of new breakthrough model in 2019. So, letââ¬â¢s arm ourselves with patience and see what the company has designed for customers and whether it can surprise us. Audi R8 e-tron Cool design of this car can hardly leave someone without interest. Two electric engines, which total capacity reach more than 450 horsepower, make it possible to move with 280 kilometers per hour. Huge lithium-ion battery is located in the bottom of the car and makes it possible to have rides with the 450 kilometers without additional charging, in comparison to 215 kilometers, which could drive its predecessor. The carââ¬â¢s charging station requires only two hours for charging the battery. The functional capabilities and outstanding design make this car a superb model for those, who want to own an electric car. Renovo Motors Coupe Designers of the Renovo Coupe developed design of this car similar to sport car exterior of the 60-70th. The retro style, combined with the classical interior, makes this car unique and not alike others. The classical interior is distinguished by the liquid-crystal control panel and astonishes with its luxury style. Electric engine of the Renovo Coupe has the 500 horsepower capacity and enables to pick-up the speed from 0 to 100 kilometers per hour in 3-4 seconds. The maximal speed of the car equals 194 kilometers per hour, which is quite impressive, taking into account the heavy weight of the car. The approximate price of the car is about 529,000 dollars and for sure it will be available to a limited number of people, but driving this car will be a great experience for any of us. Morgan EV3 The car is made by the British constructors and represents by itself an untypical automobile. You can drive almost 240 kilometers without charging and pick up to 145 kilometers per hour. If you want to be an owner of such unusual car, be ready to spend from 40,000 to 50,000 dollars. The only thing you should bear in mind is that this automobile has no top. So there can be two options, drive this car only when the weather is fine or get adjusted to any weather conditions. Honda CR-Z prototype This electric car is distinguished from the above mentioned cars by its four engines, which together make 450 horsepower.à The car is extremely fast and is designed for sport racings. Thus, in 2015 the car won the 11th place in overall and first in the Exhibition Class at the Pikeââ¬â¢s Peak International Hill Climb. However, the idea with four engines is great; it still requires some improvements and modifications. Presumably, Honda will deal with this question in the nearest future. Apparently, these are the coolest electric automobiles nowadays. Unfortunately, they are unavailable for ordinary people, who ride bikes to work or students, who have a lot of concerns with their academic papers and limited budget. Anyhow, follow the latest researches and constructions and you never know, maybe tomorrow you will be driving one of those cuties.
Saturday, November 23, 2019
How to Become an Author The Ultimate Guide from a Bestseller
How to Become an Author The Ultimate Guide from a Bestseller How to Become an Author: Your Complete Guide So you want to become an author Well, Iââ¬â¢ve got good news and Iââ¬â¢ve got bad news. The bad news first: Writing your book wont be easy. If youââ¬â¢re in the middle of that process, youââ¬â¢re nodding right now. But hereââ¬â¢s the good news: All that work isa small price for the amazing possibilities it can open to you: Getting published Enjoying a career you love Impacting people with your writing Media attention Royalty income In this extensive guide, my goal is to give you an honest look at how to become a writer- using lessons Iââ¬â¢ve learned from 40+ years working with some of the top publishers in the world. Having written 21 New York Times bestsellers myself, Iââ¬â¢m confident these lessons will help you in your writing journey. Ready? Letââ¬â¢s do it. What You Will Learn Hereââ¬â¢s the short version of everything I cover in this complete, step-by-step post: DONââ¬â¢T Try toBecome an Author Until Youve Studied the Craft and Polished Your Skills Written Things Shorter Than a Book Plugged Yourself into a Community of Writers Writing Your Book Create a Writing Schedule You Can Stick to Research and Plan Keep Your Day Job Become a Ferocious Self-Editor Trying to Land a Publishing Contract How to Get an Agent Selling a Publisher Editing Your Book Like Crazy (Again) with an Editor Should You Self-Publish? An Overview of Self-Publishing How to Set Your Book Apart Choosing the Right Self-Publishing Company The #1 Killer of Self-Published Books Want to save this 5000-word guide to read later? Click here to get a free PDF version you can read anytime. 1. DONââ¬â¢T Try toBecome a Writer Until Youââ¬â¢ve I get it. Youââ¬â¢re antsy. Youââ¬â¢re ready to pen your bestseller right now. Youââ¬â¢ve read or heard of writers who had never written a thing before and yet scored with a million-seller on their first try. Throttle back. Those stories become big news because theyââ¬â¢re so rare. Donââ¬â¢t bank on winning the lottery. If you want your book (and your message) to go anywhere, make sure youââ¬â¢ve: Studied the Craft Thereââ¬â¢s no need to write a compelling story by trial and error anymore. Others have already done it for you- and written books about it. So your best bet is to follow proven methods. Great writers are great readers. Sohereââ¬â¢s a list of my favorite 12 books on writing to get you started. The competition has gotten so fierce, youââ¬â¢ll do yourself a favor if you learn how successful authors write before you try to get a second look from a publisher. Take the time to learn what youââ¬â¢re doing. Youââ¬â¢ll thank yourself later. Written Things Shorter Than a Book A book shouldnââ¬â¢t be where you start any more than you should enroll in grad school when youââ¬â¢re a kindergartner. A book is where you arrive. Start small, learn the craft, hone your skills. Do some journaling. Write a newsletter. Start a blog. Get articles published in a couple of magazines, a newspaper, an ezine. Take a night school or online course in journalism or creative writing. Publishers are looking for authors with platforms (in short: audiences, tribes, followers, fans). So start building yours now. Any of the pieces above will start building steam behind your writing, and boost name recognition for you as a writer. If youââ¬â¢re planning to start blogging, check out this post on creating an author website. Bottom line:Work a quarter-million clicheà s out of your system, learn what it means to be edited, become an expert in something, build your platform, and then start thinking about that book or novel. Plugged Yourself into a Community of Writers Think you can do it alone? Then youââ¬â¢re a better writer than I. Almost every traditionally published author I know is surrounded by a helpful community. How else would they deal with things like: Frustration Discouragement Procrastination Wanting to quit Iââ¬â¢ve written over 185 books, yet I often wonder whether I can finish the next one. At this stage for me, community means knowing I can be encouraged by colleagues whenever I need it. When youââ¬â¢re starting out, another pair of eyes on your work can prove to be invaluable. Ten pairs of eyes are even better. Join a writersââ¬â¢ group. Find a mentor. Stay open to criticism. One caveat with writersââ¬â¢ groups: make sure at least one person, preferably the leader, is widely published and understands the publishing landscape. Otherwise you risk the blind leading the blind. 2. Writing Your Book Surprisingly, most people never get this far. Whether itââ¬â¢s fear or procrastination or something else, few writers ever make it to the first page. To avoid becoming part of this sad group, you need a plan. So regardless your personal writing method, be sure to cover these bases: Create a Writing Schedule You Can Stick To When youââ¬â¢re an author, writing becomes your job. So treat it that way. Show up and do the work whether you feel like it or not. Writerââ¬â¢s block is no excuse. In no other profession could you get away with getting out of work by claiming you have workerââ¬â¢s block. Try that and see what it gets you- likely a pink slip. Find at least six hours a week to write. Well, find is the wrong word, of course. You wonââ¬â¢t find it, youââ¬â¢ll have to carve out the time. Lock these hours into your calendar and keep them sacred. If you canââ¬â¢t think of what to write, then edit. If you canââ¬â¢t edit, plan. Youââ¬â¢ll be astonished at your ability to get stuff done when you finally plant yourself in your chair. Challenge: Donââ¬â¢t move until you have scheduled at least six hours. Research and Plan To give your manuscript the best chance to succeed, skip this step at your peril. Excellent preparation will make or break your book. Two main ways you should be preparing: 1. Outline. Regardless how you feel about outlining, you need an idea of where youââ¬â¢re going before you start. If youââ¬â¢re writing a novel, youââ¬â¢re either an outliner or a pantser- those who write by the seat of their pants. (If youââ¬â¢re writing a nonfiction book, an outline is a given.) On the fiction side, the definition of an outliner is obvious. You plan everything beforehand. But pantsers write by process of discovery- or as Stephen King puts it, they ââ¬Å"put interesting characters in difficult situations and write to find out what happens.â⬠Neither is better or worse. But most writers are one or the other (a few are hybrids, largely one over the other but doing a little of both). But, depending on which you are, youââ¬â¢ll approach the planning phase completely differently. If youââ¬â¢re a hardcore outliner (and a novelist), youââ¬â¢ll enjoy my friend and colleague Randy Ingermansonââ¬â¢s Snowflake Method. But if youââ¬â¢re a pantser, check out this post for non-outliners. Itll teach you how to work within a structure while staying free enough to writeon the fly. 2. Do the research. All great stories are rooted in solid research. If your research stinks, your story sinks. If your character drives 10 miles east out of the Chicago Loop, heââ¬â¢d better be in an amphibious vehicle, because heââ¬â¢ll be in Lake Michigan. (And you thought I was joking about sinking.) To avoid such embarrassing errors, do your research. Immerse yourself in the details of your setting. Make sure no characters are wearing ski jackets when itââ¬â¢s 95 degrees outside. Two online research tools that will help you avoid mistakes: The World Atlas A directory of some of the worldââ¬â¢s top almanacs Donââ¬â¢t Quit Your Day Job I didnââ¬â¢t become a full-time freelance author until I had written and published nearly 90 books. I had been advised by a veteran author that my freelance income ought to be around three times what I made at my job before I considered going solo. I was stunned. Why so much more? He started listing everything I would have to pay for on my own. Insurance, retirement, all my benefits. I had always been careful to separate my writing and my office work, but during my off hours on business trips I might do some research. No more. Any travel would be on me. Your day job doesnââ¬â¢t have to keep you from writing your book. You might not like this, but I recommend you keep it and spend your after-hours time writing your book. Why? Two reasons: Youââ¬â¢ll have steady income- one less thing to worry about- while trying to build your writing career. The structure will force you to be more productive with fewer hours. So, yes, you can have your cake and eat it too- without sacrificing time with family. You lose three hours per night for what, TV? How big a sacrifice is that for your writing dream? How badly do you want to become an author? Become a Writer Ferocious About Self-Editing This section is so important that it has the power to determine whether your book makes a huge splash with readers and publishers- or slides into the editorââ¬â¢s reject pile after the first page or two. Get serious about self-editing. Editors know from the first page whether your manuscript is publishable. I know that doesnââ¬â¢t sound fair or even logical. Youââ¬â¢re thinking, It took me months, maybe years, to write hundreds of pages and you didnââ¬â¢t even get to the good stuff! How could they do that to you? Why did they? First, the good stuff ought to be in the first two paragraphs. And if they see 15 adjustments they need to make on the first two pages, they know the cost of editing three or four hundred pages of the same would eat whatever profits they could hope for before even printing the book. To avoid the dreaded ââ¬Å"Thank you, but this doesnââ¬â¢t meet a current needâ⬠letter, your manuscript must be lean and mean, besides being a great story and a great read. Here are my 21 rules of ferocious self-editing: Develop a thick skin. Avoid throat-clearing. Choose the normal word over the obtuse. Omit needless words. Avoid subtle redundancies, like: ââ¬Å"She nodded her head in agreement.â⬠Those last four words could be deleted. Avoid the words up and down- unless theyââ¬â¢re really needed. Usually delete the word that. Use it only for clarity. Give the reader credit. Once youââ¬â¢ve established something, you donââ¬â¢t need to repeat it. Avoid telling whatââ¬â¢s not happening. Avoid being an adjectival maniac. Avoid hedging verbs like smiled slightly, almost laughed, frowned a bit, etc. Avoid the term literally- when you mean figuratively. Avoid too much stage direction. Maintain a single point of view (POV) for every scene. Avoid clichà ©s, and not just words and phrases, but situations. Resist the urge to explain (RUE). Show, donââ¬â¢t tell. People say things; they donââ¬â¢t wheeze, gasp, sigh, laugh, grunt, or retort them. Specifics add the ring of truth, even to fiction. Avoid similar character names. In fact, avoid even the same first initials. Avoid mannerisms of punctuation, typestyles, and sizes. 3. Trying to Land a Publishing Contract Want to save this 5000-word guide to read later? Click here to get a free PDF version you can read anytime. Iââ¬â¢m not going to sugarcoat it- this isnââ¬â¢t easy. But if you have a solid plan (and if youââ¬â¢ve followed the guide), youââ¬â¢ve got as good a chance as any. This section will show you how to become an author by revealing the options available. These best practices can vastly increase your likelihood of getting published. How to Get an Agent Your first step in trying to land a traditional publishing deal should be to land an agent- which can be just as difficult, as it should be. There will seem a dichotomy here, because you are likely writing for altruistic reasons- you have a mission, a passion, a message, something burning inside that you must share with the world. Yet agents or publishers will appear to base their decisions solely on the bottom line. If they see sales potential, they will accept it; if they donââ¬â¢t they wonââ¬â¢t. But donââ¬â¢t despair. That doesnââ¬â¢t mean they donââ¬â¢t share your passion. It simply means they must make a profit to stay in business- even faith-based publishers who are all about ministry. Though itââ¬â¢s hard to find an agent, it is possible to get traditionally published without one. Most will not consider unsolicited manuscripts, though some will. Check The Writerââ¬â¢s Market Guide and The Christian Writerââ¬â¢s MarketGuide for publishers that donââ¬â¢t require agent-represented manuscript submissions. Some will allow you to submit at writers conferences or through other clients of theirs. Be aware that itââ¬â¢s not unheard of to submit an unsolicited manuscript to dozens of publishers without success. An agent can make your life a lot easier. A plethora of new doors open because of your agentââ¬â¢s connections. Besides the instant credibility of an agentââ¬â¢s approval and the knowledge that your writing has survived a vetting process, you also get valuable input and coaching on how to fashion your query and proposal from someone who understands the publishing industry, knows the players and whoââ¬â¢s looking for what, and has experience successfully pitching publishers. Obviously, there are good agents and bad agents. How do you know whom you can trust? The credible agent welcomes scrutiny. So find reviews. Check with other clients. Ask: How did their book turn out? Did they feel taken care of? Were they pleased with the results? Feel free to ask agents: What kinds of books have they succeeded with? Have they succeeded in your genre? Once you compile a list of agents who seem to be a good fit, follow their submission guidelines. Theyââ¬â¢ll likely ask for a query letter, synopsis, proposal, and perhaps a few chapters. If any ask for any sort of reading fee or other payment up front, eliminate them as candidates and do not respond. Before you do anything else, check out these submission guidelines from two agents Iââ¬â¢m familiar with. Iââ¬â¢m not necessarily evaluating or endorsing them, except to say that I know them to be ethical and trustworthy and find their guidelines helpful and sound. Their pages will give you a good idea of what typical agents are looking for. Steve Laubeââ¬â¢s guidelines Hartline Literaryââ¬â¢s guidelines Two things you may be asked for- and which some writers struggle with: 1. A query letter This is an easy way to reach out to an agent, but many prefer more- like a full proposal, which weââ¬â¢ll get to. Most agents prefer submissions of any kind to be electronically submitted as an attachment, not as part of the body of your message. Avoid snail mail. Make your query letter crisp and short. The shorter (while saying what you need to say) the better. A query letter is just what its name implies- it queries the interest of the agent in your book idea. So make it stimulating and intriguing. Remember, youââ¬â¢re selling your book to the agent. Four essential parts of an effective query letter: a. Your elevator pitch This is a summary of your bookââ¬â¢s premise, told in the time it would take for the editor to reach his floor if you happened to find yourself in the same elevator car. So it has to be fast and convincing. Hereââ¬â¢s the elevator pitch for my very first novel: ââ¬Å"A judge tries a man for a murder the judge committed.â⬠It worked. b. Your synopsis In a paragraph, tell what your nonfiction book is about and what you hope to accomplish with it. Or tell the basic premise of the plot of your novel. The synopsis would naturally go beyond the elevator pitch and tell what happens and how things turn out. (Note: Almost any plot, when reduced to a one- or two-paragraph synopsis, sounds ridiculous.) c. Your target audience and why theyââ¬â¢ll enjoy your book Agents need to believe they can sell it before theyââ¬â¢ll ask you for more. Help them envision how to pitch it to publishers, but be careful not to oversell. They know the business better than you do and will not be swayed by your assurance that ââ¬Å"everyone will find this amazing.â⬠You can say that your audiences have been enthusiastic or that beta readers have expressed excitement. d. Your personal information Sell the agent on yourself. What qualifies you to write this book? What else have you published? What kind of tribe have you built? Where can they read your blog? Of course youââ¬â¢re including all your contact information. Other query letter tips: Keep it to one page, single-spaced, and 12 pt. sans serif type. Donââ¬â¢t sell too hard- let your premise speak for itself. Follow the agentââ¬â¢s submission guidelines to a T. Proof your letter before sending. Any typo on such a short document makes you look like an amateur. Hereââ¬â¢s a great example of a query letter, with a breakdown of why it works, by Brian Klems of Writerââ¬â¢s Digest. 2. A book proposal Youââ¬â¢ll find that for most agents, this is the most important document they want to see. Some want only this. Succinctly and completely describe the details of your idea and make them want to read your manuscript in its entirety as soon as itââ¬â¢s ready. Leave nothing out. For nonfiction, include every major issue youââ¬â¢ll cover and the basics of what youââ¬â¢ll say about it. For fiction, rough out the entire plot in a few pages. With a proposal, your query letter becomes a cover letter. Resist the urge to write a long cover letter. Allow your proposal to do the heavy lifting. Three trusted colleagues have produced masterful works on how to write book proposals, so check out what they have to offer: Michael Hyatt: Writing a Winning Book Proposal Jane Friedman: How to Write a Book Proposal (Jane also has some great material on query letters, so search her site for that, too.) Terry Whalin: Book Proposals That Sell Proposals can contain any number of possible components, such as: Premise Elevator pitch Overview Target audience Chapter synopses Marketing ideas Endorsements Your analysis of competing books, and where yours fits Up to three sample chapters More book proposal tips: Tell why you think your book can succeed. Every page in your proposal should make them want to flip to the next page. Despite that a proposal is longer, keep it tight and terse, as short as you can without cutting crucial information. Every word should be designed to pique an agentââ¬â¢s interest, your goal being to be asked to send your entire manuscript. Which should I choose, query or proposal? The competition is so fierce these days, I would lean toward a full proposal almost every time. The only instances when I might fire off a query would be if an incredible opportunity fell in my lap and I thought an agent could help me jump on it before I had time to craft a proposal. For instance, if a major celebrity wanted help with a book and chose you to write it, a fast letter to an agent might get a quick response. Otherwise, take the time to put together a professional proposal that shows an agent you know how to work and can be thorough. But know this: If you spark an agentââ¬â¢s interest, they will immediately ask for more information. So youââ¬â¢ll need a proposal at some point. Keep that in mind and be ready to get busy. Connecting with the Right Publisher Regardless whether you secure an agent, there are five guidelines for submitting your proposal and/or manuscript to publishers: Follow their submission guidelines to a T. Customize your cover letter to each. Know what the publisher wants, and tell them why you believe your book is right for them in light of that. Let it show in your attitude and tone that you realize how few manuscripts are chosen for publication each year, and by the fact that you have done your homework and covered all the bases to ensure youââ¬â¢re giving the publisher everything they need to make a decision on your manuscript. Avoid gushing and flattery, like adding the obvious sentiments, ââ¬Å"Iââ¬â¢ll do anything you say, make any changes you want, meet any deadlineâ⬠¦Ã¢â¬ Just present your complete proposal and professionally express that you look forward to hearing from them. A rule of thumb for first-time authors: If youââ¬â¢re writing fiction, while some publishers may ask you to send your completed manuscript after reading your proposal, synopsis, and sample chapters, itââ¬â¢s highly unlikely they will actually offer a contract before they see that completed manuscript. Thatââ¬â¢s because many people can come up with great ideas, and some can produce promising starts to novels. But few can see their way through to the end. So youââ¬â¢ll have to prove you can do it. If youââ¬â¢re writing nonfiction, you might be able to secure a publishing contract before you have finished your entire manuscript, though that is also rare. Should it happen, the publisher is likely to offer a lot of guidance and input for shaping the rest of the writing- and youââ¬â¢ll have a much better chance of success if you work nicely with your editor. Regardless your genre, publishers wonââ¬â¢t take a second look at your manuscript unless itââ¬â¢s presented professionally. Use these submission guidelines: Use Times New Roman font (or at the very least avoid sans serif fonts). Use 12-point type. Left-justify your page. (This means your text should be aligned at the left margin, but not the right. This is also called ââ¬Å"flush left, ragged right.â⬠) Double-space your page with no extra space between paragraphs. Each paragraph should be indented one-half inch. One space between sentences. Microsoft Word .doc or .docx file format. 1â⬠top, bottom, and side margins (or whatever is standard in your Word program). Editing Your Book Like Crazy (Again) with an Editor By the time you get to this point, youââ¬â¢ve already spent hours editing your own work. Youââ¬â¢ve rearranged, improved, and cut things that hurt to cut. Be ready to do more. Once a publisher agrees to take your manuscript, youââ¬â¢ll be assigned an editor to make your manuscript the best it can be. This editor will suggest changes, maybe major ones- especially if itââ¬â¢s your first book. Donââ¬â¢t get touchy. Writing is not a solo. Itââ¬â¢s a duet between the writer and an editor. Sometimes youââ¬â¢ll have to kill sentences that took hours to write. Itââ¬â¢ll feel like disowning your children. Remember, the editor is on your side. Throw a private temper tantrum if you must, but then cool down and listen. Let them to do their job. You can push back respectfully if you feel strongly that theyââ¬â¢ve missed your point on something, but do this only when the sting of criticism has worn off and youââ¬â¢re thinking rationally. Keep an open mind and beeasy to work with. Theyââ¬â¢ll remember. 4. Should You Self-Publish? Want to save this 5000-word guide to read later? Click here to get a free PDF version you can read anytime. If you can score with a traditional publisher, do it. Exhaust your efforts to traditionally publish before resorting to self-publishing. Even honest self-publishing executives will give you this advice. Why? Because with traditional publishing, the publisher takes all the risks, and youââ¬â¢re paid an advance against royalties and royalties based on sales. So nothing comes out of your pocket. With self-publishing, however, you pay for everything from design to editing. Packages can cost upwards of $10,000. Back when self-publishing was referred to as ââ¬Å"vanity publishing,â⬠you could always tell a self-published book from a traditionally published book due to the lack of quality. Schlocky covers, boring titles, the word by before the authorââ¬â¢s name on the cover. Too much copy on the front and back covers. Poor typeface and interior design. Lousy writing, editing, and proofreading- sometimes clearly nonexistent. But the game has changed. Publishing your own book is vastly different than it used to be. Your end product can now look much more professional, and your price per book is much more reasonable. Print-on-demand technology now allows for low-cost printing, so you can order as few as two or three books at a time for the same cost per book as you would pay if you were buying hundreds. So, you no longer need to store countless copies in your garage or basement. And self-published books look nicer these days too, because writers have demanded it. How to Set Your Self-Published Book Apart If you resort to this route, realize that you are the publisher now. You have to advertise, promote, and market your own book. But because youââ¬â¢re earning the profits after expenses, not just a royalty, a successful book will net you more money per copy than a traditionally published one. Admittedly, selling enough self-published copies to actually net you more money than you would make selling more traditionally at a lower royalty rate is rare, but it happens. Itââ¬â¢s also rare that a self-published book finds its way to bookstore shelves outside the authorââ¬â¢s own town. (The hard truth is that itââ¬â¢s not easy for even traditionally published books to place their books in bookstores. Experts say as few as one percent of all published books can be accommodated by bookstores and that the rest must be sold through other channels like the Internet, direct mail, and by hand.) To give your self-published title the best chance to succeed, you need to invest in: A great cover, which will involve purchasing a photo or artwork, type design, and layout Inside layout, type design, and typesetting Editing (resist the urge to use a relative who majored in English or even teaches English; book editing is a specific art) Proofreading (same caveat as above; friends and loved ones who are meticulous spellers are not enough; there are myriad style matters to deal with) Each of these elements will dramatically increase the professional look of your final product and, thus, your hope of selling more books. Do NOT skimp on them. If youââ¬â¢ve ever built a house without a contractor, you have an idea of how complex this will be if you do it right. So despite the fact that many self-published authors swear by it and believe itââ¬â¢s fairer to the author than traditional publishing, I maintain that traditional remains the ideal for authors- except for those unique titles that are targeted to deserving but very limited audiences. Choosing the Right Company to Self-Publish Your Book More than 400,000 books are self-published every year in the United States alone. So there are many companies to choose from. But sadly, many are wolves in sheepââ¬â¢s clothing. Theyââ¬â¢ll let you create a poor product and tell you itââ¬â¢s great. Theyââ¬â¢ll ââ¬Å"awardâ⬠you a contract, telling you their publication board has ââ¬Å"evaluatedâ⬠your manuscript and ââ¬Å"found it worthyâ⬠to be published. Theyââ¬â¢ll tell you that theyââ¬â¢re ââ¬Å"not a subsidy publisherâ⬠or ââ¬Å"not a self-publisherâ⬠or ââ¬Å"not an independent publisher.â⬠But theyââ¬â¢ll use another euphemism to justify the fact that youââ¬â¢re paying ââ¬Å"only for promotionâ⬠or ââ¬Å"only for [this many] copies,â⬠or ââ¬Å"only forâ⬠¦Ã¢â¬ something else, when the fact is that the fee will cover all their costs and will include their profit. Theyââ¬â¢ll imply they can get your title before the eyes of every bookstore owner and manager in the country. They might even give examples of a few titles of theirs that have sold into some stores or even made some bestseller list. But they canââ¬â¢t guarantee your title will be sold into any store. Because that list your title is on that is ââ¬Å"availableâ⬠to every store owner and manager is merely a master list of all the books on some distributorââ¬â¢s Internet site of every title in their catalogue. That means your book will get no personal attention from a salesperson and no more emphasis than any of the tens of thousands of other titles on the list. Such companies are using you as little more than a content generator, pretending to have ââ¬Å"chosenâ⬠your book from among the many they have to choose from, when the fact is they would publish anything you send them in any form, provided your accompanying check clears the bank. Be wary of any company that: Doesnââ¬â¢t take seriously the editing and proofreading of your book Lets you commit embarrassing typos such as spelling foreword as forward, foreward, or forword Allows the word by before your name on the cover Over-promises what you should expect in the way of personal sales representation, public relations, marketing, distribution, and advertising That said, when you do need to self-publish, legitimate companies with proven track records are ready to assist you. Do your homework and go beyond an Internet search, which will likely turn up beautiful websites for countless companies putting their best foot forward. So find previous customers and ask about their experience. You want a company who will answer every question straightforwardly and without hesitation. If you feel hard-sold, run. A litmus test question for the publisher: Ask if they would advise you to exhaust your efforts to traditionally publish first. I asked this of the head of WestBow Pressâ⠢, a division of Thomas Nelson and Zondervan, and he said he always advises customers that this is the ideal route. That kind of refreshing honesty bodes well for a company. The #1 Killer of Self-Published Books When writers run out of money to invest in their book, too often the first place that suffers is the content itself. Writers may understand that they are not experts in cover design, layout and typesetting, marketing and promotion, warehousing, distribution, and sales. But they overrate their writing and editing and proofreading abilities. So, they invest in those other services and cut corners on editing and proofreading. What they wind up with is a handsome product that looks like a real book but reads like the manuscript that made the rounds of the traditional houses and was rejected. You must determine what will set you apart in a noisy marketplace. That certain something that will set you apart is what it has always been: Writing quality. Having been in the writing game for 50 years and the book business for 40, that is something I am able to tell you. To use an ancient adage, cream rises. That may sound like something scratched on a cave wall. But it simply means that readers recognize quality. You or your agent may be looking for a deal from a traditional publisher. Or you may have chosen to self-publish online, in print, or both. Regardless, you want your manuscript to be of the highest editorial quality you can make it. What does that mean? It means you must: Learn the craft and hone your skills. Rigorously study writing, do exercises, write stories. It can all pay off. Just as with physical exercise, the more the better, but anything is better than nothing. Recognize that writing well is much harder and more involved than you ever dreamed. If you thought writing was merely a hobby, this realization could crush you. So, to push through, remember why you wanted to become a writer in the first place: You have a message, and people need to hear it. Dont trust friendsââ¬â¢ and relativesââ¬â¢ flattery. Sure, theyââ¬â¢re great for keeping you from quitting. But when you need solid input on your writing, their enthusiasm wonââ¬â¢t translate to sales. Accept criticism and input from people who know what theyââ¬â¢re talking about. Find an experienced writer or editor whoââ¬â¢ll offer honest feedback on your work. Join a writers group. Attend writers conferences. Get a mentor. Free Download: Want your own copy of this guide? You can grabthe full PDF version by clicking here or on the image below: If you really want to become an author, it can be done. Youââ¬â¢ll know youââ¬â¢re ready when youââ¬â¢re willing to carve the time from your schedule to write. So how badly do you want it? Tell me in the Comments below.
Thursday, November 21, 2019
International Accounting Standards Essay Example | Topics and Well Written Essays - 4000 words - 1
International Accounting Standards - Essay Example When comparing its financial position and results of operations for the last year or years, competitors located in the same country like the United Kingdom can be easily compared and contrasted. A little difficulty arises when the financial statements of competing companies are compared and one company is located in the United Kingdom and the other stiff competitors are located in other countries like the United States, Japan, Canada, Brazil, China, India etc. They say that accounting is the language of business. Just as misinterpretation could be eliminated if people from Germany and Spain understand each other, misunderstandings and variances in the interpretation of the balance sheet and income statement are due to the different financial statement standards and methods of reporting which includes costing, billing and cost distributions. One major problem is that each country has researched and approved own generally accepted accounting principles individually. Generally Accepted Accounting Principles (GAAP) are the widely accepted set of rules, conventions, standards, and procedures that are used for reporting financial information which are researched and established by the Financial Accounting Standards Board of each country. (Sanella, 1991) One example of a generally accepted accounting principle is the United Kingdom's generally accepted accounting principle as to when to record a transaction as cash or receivable or another accounting data.Another problem is that the individual financial data ( Belkaoui, 1999) reported in the financial statements are cash inflows and cash outflows that are inherent and unique to each country. For example, average daily salary paid for the factory worker in competing companies will have a big disparity because salaries of production personnel in third world countries like India are estimated to be ten times lower than the average daily wage of a production worker in the Great Britain or Germany.Another problem is that the modes of transporting the goods in India or Brazil is not as advanced or fast as the mode of transportation in the United Kingdom or the United States.As of this time, there is no one size fit all when it comes to global accounting standards. In relation to this topi c, The European Union which is a conglomeration of individual independent states in Europe, including the United Kingdom, has come up with the European Court of Justice that gives decisions on cases within the European Union community even though each country has its own courts of law.The Tax consultants, accountants and financial statement analysts are at odds when comparing electricity, salary, rent, asset amortization and depreciation, assignment of values to assets between countries. We know that the standard of living in London is very much higher than the standard of living in China.Each accountant, financial stateme
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